Branding Bangladesh’s mobile apps sector

05 Aug 2013

imageBranding Bangladesh’s mobile apps sector. Photo: UNDP Bangladesh.

A Memorandum of Understanding (MoU) was signed on 5 August to create 10 lakh Mobile App Developers (MAD) aiming to branding Bangladesh as a leading country in the sector at the global level. The MOU was signed between UNDP supported Access to Information (a2i) Programme of the Prime Minister's Office and Claude Camp, an US based organization, at the Prime Minister's Office.

Project Director of the a2i Programme Kabir Bin Anwar and coordinator of the Claude Camp Mohammad Mahdee-uz-Zaman Apu signed the MoU on behalf of their respective organizations. Policy Advisor of the a2i Programme Anir Chowdhury and others officials, were present on the occasion.

IT experts have predicted Bangladesh has immense potential in developing apps as it has a huge young population along with over 100m mobile users. The country needs to provide training facilities for app developing among the youth while also ensuring access to international markets. Mr. Anwar spoke of the enormous potential of revenue earning through apps development both from local and international markets.

There is huge market for app development at the international level, Mr. Apu said adding its market is gradually widening for countries which have a young population such as Bangladesh. He said app development could be one of biggest revenue earning industries of the country, if necessary policy support is given.

Mr. Chowdhury said during the last four years, there has been a significant growth in the access and penetration of communication technology in Bangladesh. "Due to extensive development of telecommunication and ICT sectors, we can earn money easily through app development from both local and international markets," he added.