Bangladesh on 29 May, 2020, witnessed the ‘new normal’ in showbiz during Eid holidays, when almost 100 media celebrities performed under lockdown situation to raise funds for artists and people affected by the COVID-19 pandemic.

The two-hour  magazine programme was produced entirely from various homes and home-studios of the artists and shot using cellphones, under the banner called “Ekannoborti Bangladesh,” means Bangladesh as one family.  The core objective of this was to share the spirit of Eid and spread the message of solidarity by bringing all the people together during this pandemic through entertainment and raising funds for the people in need.

It was the result of a first-of-its-kind collaboration, among government, development partners and private sector to use infotainment as a way of helping the helpless. ICT Ministry with support from UNDP and its a2i programme, UNICEF, USAID, John Hopkins Centre for Communication Program, Breakthrough Action and Startup Bangladesh organized the show, which was powered by the Grey Advertising. Ministry of Health and Cultural Affairs, were also part of this collaboration.

The event was aired by the Ekattor Television, and broadcast simultaneously on Facebook pages of the partnering organisations. The programme was designed in multiple segments that catered songs, dance, talk show, special news, drama, magic, resulting misconceptions, stigmas and rumors, and best practices to follow. The program also called everyone to unite in the battle against the virus .

A key segment was the painting session by renowned Bangladeshi artist Shahabuddin Ahmed. The artwork created was put up for auctioning to raise funds for the COVID 19 battle.

Calls were also made for donations to ‘Ek Desh’ a crowdfunding online platform for unified collection of funds developed by a2i.

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